Last updated: February 2026

Speed.ai vs Gong: Which Is Right for Your Law Firm’s Intake Team?

Gong is the biggest name in conversation intelligence. If you’ve searched for any kind of call analysis or call coaching tool, you’ve seen Gong. It dominates the B2B sales intelligence market, serves over 4,000 enterprise customers including Microsoft and LinkedIn, and has raised hundreds of millions in venture capital.

So when an intake manager at a PI law firm starts looking for a way to monitor and improve intake calls, Gong naturally comes up. The logic seems straightforward: “Gong analyzes calls and helps teams perform better. We have calls. We want to perform better.”

But the deeper you look at Gong, the worse the fit becomes — not just because its AI doesn’t understand legal intake, but because everything about the platform is designed for a completely different buyer. The pricing. The contracts. The setup. The level of effort required to get value out of it.

Gong is an enterprise revenue intelligence platform built for B2B sales organizations with dedicated RevOps teams and six-figure software budgets. Speed.ai is intake intelligence built exclusively for law firms — month-to-month, operational in 10 minutes, no enterprise overhead.

Here’s an honest comparison to help you decide which is right for your firm.

What Is Gong?

Gong is an enterprise revenue intelligence platform founded in 2015. It records, transcribes, and analyzes B2B sales conversations across calls, video meetings, and email — then uses AI to forecast deal outcomes, track pipeline health, identify at-risk opportunities, and coach sales reps on closing techniques.

The platform was built for large B2B sales organizations running complex, multi-stakeholder deal cycles that stretch over weeks or months. Its AI is trained to understand sales-specific patterns: competitor mentions, pricing objections, buying signals, stakeholder engagement, and deal progression across touchpoints.

Gong’s core modules include:

• Conversation Intelligence: Call recording, transcription, and analysis with Smart Trackers that detect keywords and topics. Each tracker requires 50–100 manual training examples and multiple retraining cycles to reach acceptable accuracy.
• Gong Forecast: AI-powered revenue forecasting and pipeline analytics — designed to predict which B2B deals will close this quarter.
• Gong Engage: Sales engagement and outreach automation for prospecting and follow-up sequences.
• Gong Agents: AI agents that automate CRM updates, follow-ups, and forecast corrections.

Gong integrates with Salesforce, HubSpot, Zoom, Teams, and thousands of other enterprise tools. It’s built for sales organizations with 50–500+ reps, dedicated RevOps teams, and the technical resources to manage a complex, months-long implementation.

The Pricing Problem: Enterprise Costs for a Law Firm Budget

Gong’s pricing is not published publicly — you have to request a custom quote. But based on industry analysis and buyer reports, here’s what to expect:

• Per-user license: $120–$250 per user per month, depending on the plan and bundled modules (Engage + Forecast bundles push costs toward $250/user/month)
• Mandatory platform fee: $5,000–$50,000 per year — a flat fee on top of per-user costs
• Implementation / professional services: $15,000–$65,000 for initial setup, CRM integration, Smart Tracker configuration, and training
• Third-party implementation vendors: Some deployments require outside consultants — one report cited a $50,000 implementation quote for a 20-person team

For a 5-person intake team, conservative first-year costs look something like: 5 users × $120/month × 12 months ($7,200) + platform fee ($5,000–$10,000) + implementation ($15,000+) = $27,000–$32,000+ in year one. And that gets you a generic B2B sales tool with no legal intake intelligence, no case quality scoring, and no Lead Rescue™.

Speed.ai offers purpose-built legal intake intelligence at a predictable flat rate — month-to-month, no platform fees, no implementation fees. Contact Speed.ai for current pricing.

The Contract Problem: Multi-Year Lock-Ins and Termination Penalties

Gong doesn’t offer month-to-month plans. Contracts are typically annual or multi-year, and they come with terms designed for enterprise procurement — not a law firm trying a new tool:

• Annual or multi-year commitments — Gong pushes multi-year deals with steep discounts that lock you in
• Early termination penalties of 50–100% of remaining contract value — if you want out after 3 months on a 2-year deal, you may owe 75–100% of the remaining fees
• Auto-renewal with a 30-day opt-out window — miss the window and you’re locked in for another term automatically
• 5–15% annual price escalations built into renewal terms
• Forced bundling — Gong increasingly requires purchasing Engage and Forecast modules alongside Conversation Intelligence, pushing per-user costs toward $250/month even if you only want call analysis

For a large enterprise sales organization with a dedicated procurement team, these terms are negotiable. For a PI law firm intake manager who wants to try a call analysis tool, they’re a trap.

Speed.ai is month-to-month. No annual commitments. No termination penalties. No auto-renewal surprises. If it doesn’t deliver results, you cancel. That’s it.

The Setup Problem: Months of Configuration vs. 10 Minutes

Gong’s implementation is not a quick install. It’s a multi-phase enterprise deployment that requires dedicated technical resources and weeks or months of configuration:

• 2–6 months to full deployment depending on team size and CRM complexity
• CRM integration setup (1–2 weeks) — OAuth configuration, API permissions, field mapping
• Smart Tracker configuration — each keyword tracker requires 50–100 manual training examples, with 3–4 retraining cycles to reduce false positives
• Phased rollout — pilot group of 10–15 users first, then expanded deployment
• User training — 8–12 hours per user for comprehensive platform adoption
• Ongoing RevOps maintenance — 40+ hours per month maintaining trackers, managing integrations, and training AI models
• Dedicated RevOps personnel required — 0.5–1.0 full-time equivalent for setup and ongoing management

One buyer reported that it took 3+ months before their managers consistently used Gong’s scorecards. Another described needing a two-week engineering sprint just to extract data they already owned.

Speed.ai sets up in under 10 minutes. No CRM integration required. No Smart Tracker configuration. No pilot groups. No RevOps team. No training hours. Connect it to your phone system and it starts analyzing your intake calls immediately — with legal-trained AI that understands intake context out of the box.

What Is Speed.ai?

Speed.ai is a purpose-built intake intelligence platform designed exclusively for law firms. It monitors 100% of your intake calls in the background and delivers three things no enterprise sales tool can:

1. Lead Rescue™ — Speed.ai’s proprietary algorithm identifies high-value cases your team lost during intake and alerts you so you can re-engage before the lead signs with another firm. Gong tracks deal pipeline progression — it has no concept of a lost intake lead.

2. Legal-Specific Call Coaching — Speed.ai provides call-by-call coaching based on intake-specific skills: empathy and rapport during sensitive injury discussions, proper qualification technique, urgency detection, and objection handling calibrated to PI intake conversations. Gong coaches on B2B sales techniques — pricing negotiation, stakeholder management, competitive positioning.

3. Case Quality Scoring — Trained on 100,000+ hours of legal intake calls and real-world settlement data, Speed.ai scores each call’s case quality by analyzing injury severity, medical treatment patterns, liability signals, and fault indicators. Gong scores deal likelihood — it has no framework for evaluating a personal injury case.

Speed.ai is month-to-month, sets up in under 10 minutes, works alongside your existing phone system, and requires no changes to your current intake process.

The AI Problem: B2B Sales Training vs. Legal Intake Training

Even if you could get past the pricing, contracts, and setup — Gong’s AI still wouldn’t help your intake team. Here’s why:

Gong’s AI was trained on B2B enterprise sales conversations. It understands the patterns of a multi-month software deal: when a prospect mentions a competitor, when pricing objections indicate deal risk, when a champion goes silent, when a deal is likely to slip from this quarter to next. That’s what it’s built to detect and analyze.

A PI intake call is a completely different conversation. A person who was injured in an accident calls your firm. In 5–15 minutes, your intake specialist needs to build trust with someone who may be in pain and scared, assess the nature and severity of the injury, determine liability and fault, evaluate the case’s potential value, and either sign the client or lose them — often permanently. There is no multi-month pipeline. There is no second meeting. There is no “next quarter.”

Gong’s AI has no framework for this conversation. It cannot:

• Score case quality based on injury severity, liability, or treatment patterns
• Distinguish between a $50,000 soft-tissue case and a $2 million traumatic brain injury
• Identify when a high-value case is about to walk out the door
• Flag lost leads for recovery before the caller retains another firm
• Coach on PI-specific intake skills like empathy during trauma disclosure or urgency detection

You could spend months configuring Smart Trackers to detect legal keywords — “surgery,” “accident,” “injury” — but keyword detection is not case intelligence. Knowing that a caller said “surgery” doesn’t tell you whether they described an outpatient arthroscopy or a multi-level spinal fusion, or what either means for case value.

Speed.ai vs Gong: Feature Comparison

Here’s how the two platforms compare across the dimensions that matter most for PI law firm intake operations:

Feature	Speed.ai	Gong
Purpose	✅ Intake intelligence for law firms	❌ Revenue intelligence for B2B enterprise sales teams
AI Training Data	✅ 100K+ hours of legal intake calls + settlement data	❌ B2B sales conversations — deal cycles, pipeline, competitor analysis
Case Quality Scoring	✅ Scores injury severity, liability, treatment, fault indicators	❌ Scores deal likelihood and pipeline health — no legal case awareness
Lead Rescue™	✅ Identifies lost high-value cases with recovery alerts	❌ Tracks deal pipeline — no intake lead recovery
Call Coaching	✅ PI intake-specific: empathy, urgency, qualification, legal objection handling	❌ B2B sales coaching: pricing objections, competitive positioning, deal progression
Setup Time	✅ Under 10 minutes	❌ 2–6 months (CRM integration, Smart Tracker config, phased rollout, user training)
Contract Terms	✅ Month-to-month — cancel anytime	❌ Annual/multi-year with 50–100% early termination penalties
Pricing Model	✅ Flat rate — no per-user scaling, no platform fees	❌ $120–$250/user/month + $5K–$50K platform fee + $15K–$65K implementation
Technical Resources Required	✅ None — works out of the box	❌ Dedicated RevOps team (0.5–1.0 FTE), IT coordination, ongoing maintenance
Ongoing Maintenance	✅ None — AI is pre-trained on legal intake	❌ 40+ hours/month maintaining Smart Trackers, integrations, and AI models
Call Transcription	✅ Full transcription with legal context	⚠️ Full transcription — 85–90% accuracy, no legal context
CRM Integration	✅ Integrates with legal intake workflows	⚠️ Salesforce, HubSpot, Dynamics — enterprise CRMs, not legal practice management
Revenue Forecasting	❌ Not a sales forecasting tool	⚠️ B2B pipeline forecasting — irrelevant for legal intake
Legal Industry Focus	✅ Exclusively legal — PI, mass tort, family law	❌ Zero legal-specific features — built for SaaS, tech, financial services sales teams
Ideal Team Size	✅ 3–50 intake specialists	❌ 50–500+ enterprise sales reps

When Gong Is the Right Fit (It’s Not for Law Firms)

Gong makes sense for organizations where:

• You have a B2B sales team of 50–500+ reps running complex, multi-month deal cycles
• You need revenue forecasting, pipeline analytics, and deal risk scoring
• You have dedicated RevOps and IT resources to manage a months-long implementation
• You have a six-figure annual software budget and a procurement team to negotiate multi-year contracts
• Your sales process involves Zoom/Teams calls, email threads, and Salesforce opportunity tracking

That describes a SaaS company, a financial services firm, or a technology enterprise. It does not describe a PI law firm intake department.

When Speed.ai Is the Right Fit

Speed.ai is the right choice when:

• You run a PI law firm intake department (3–50 agents) and need to know which cases your team is losing and why
• You want AI that understands legal intake natively — injury severity, liability analysis, case value estimation — without months of manual configuration
• You need Lead Rescue™ to recover high-value cases your team missed
• You want coaching calibrated to PI intake skills, not B2B sales techniques
• You want month-to-month pricing with no long-term contracts or termination penalties
• You need to be operational in 10 minutes, not 2–6 months

The Bottom Line

Gong is the market leader in B2B revenue intelligence. It’s a recognized brand with enterprise-grade features for tracking sales pipelines, forecasting revenue, and coaching sales reps on deal strategy. If you run a 200-person SaaS sales team, it’s built for you.

If you run a law firm intake department, everything about Gong is wrong for your operation. The AI doesn’t understand legal intake. The pricing requires an enterprise budget. The contracts lock you in for years with penalties if you leave. The setup takes months and requires technical resources most law firms don’t have. And at the end of all that investment, it still can’t tell you which cases your intake team is losing, what they’re worth, or how to get them back.

Speed.ai was built from the ground up for exactly this problem. Legal-trained AI. Case quality scoring. Lead Rescue™. Intake-specific coaching. Month-to-month. Operational in 10 minutes. No enterprise overhead.

Start your free Speed.ai trial →

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